Born in the United States, Dan moved to Israel at the age of six. After serving in the Israeli Air Force Band, he returned to San Francisco, where he earned a degree in Communications.

Dan built a successful career in the advertising industry, eventually leading a creative agency with a team of 40 employees. As Creative Director, he was responsible for producing campaigns for many of the market’s leading brands.

A Gordon Pool member since 1986, Dan has always felt a strong connection to the club. After the birth of his only son, he decided to make a career change and fulfill his dream of joining the Gordon team.

Today, his mission is to help as many people as possible become stronger, healthier, and the best version of themselves.