The new and prestigious gym area was opened to the public. Advanced planning by the finest experts turned it into one of Tel Aviv’s most desirable fitness centers, and simultaneously into a real home. Innovative equipment and a trained professional staff are an inseparable part of the many benefits awaiting members in the complex and the Gordon Pool. The mineral-rich underground water, the breathtaking scenery afforded by its perfect location, and the advanced fitness equipment have restored the Gordon Pool to its heyday. Today, over 50 years after laying its cornerstone, the Gordon Pool is one of Tel Aviv’s most refreshing gems. It has received international acknowledgment and is a drawing point for many visitors – young and old alike – families and children, all who participate in its magical charm.

The Municipality of Tel Aviv embarked on an endeavor to rehabilitate the Gordon Pool. Thanks to massive financial investments, the Gordon Pool became one of Israel’s most beautiful swimming pools. The compound was renovated and surrounded with wooden decks. A huge shade was spread over the kiddie pool and a bicycle path was paved to enable direct access from Tel Aviv’s beautiful promenade. The wall around the pool, which had previously blocked the access to the sea, was removed. Access to the open public area was now granted, allowing visitors to look out onto the sea and the marina.

In the 1990’s, environmental laws and poor maintenance brought a breakthrough. The famous pool that was one of Tel Aviv’s landmarks emptied of its swimmers, families, and tourists. This needed a change that would rescue the mythological pool and revitalize it.